As EVP and Head of dentsu B2B Americas, Sonya leads the region’s end-to-end Center of Excellence, uniting the strengths of Dentsu Creative, iProspect, Carat, dentsu X, and Merkle to deliver integrated, results-driven strategies. She also serves as Global Lead for dentsu’s Account-Based Experiences (ABX) practice, driving innovation, partnerships, go-to-market strategy, talent development, and client success across the network. Sonya thrives at the intersection of complexity and opportunity. She helps innovative brands navigate dynamic challenges by connecting forward-thinking vision with actionable strategies that drive sustainable growth and real-world results. With more than two decades of experience, Sonya is known for her ability to translate transformative vision into execution - delivering business-building solutions through the orchestration of high-performing teams and advanced technologies.