The growth of women's sports have been impeded by two things: they're hard to find and hard to buy. In this session, Deep Blue Sports + Entertainment will unveil their newest solution to alleviate women's sports growth challenges: a business intelligence tool powered by Precise and Mondo Metrics to support brands and buyers in making informed investment decisions in the category. The platform leverages real-time signals inclusive of trending content themes, top social accounts, ratings and more to make the business case to buy women's sports media and sponsorships. We'll hear from the platform's architects as well as special guest, 2x World Cup Champion Ashlyn Harris, on the importance and implications of having access to this data.
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